Critical Thinking in Consumer Behavior : Cases and Experiential Exercises by Judy Graham
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Author: Judy Graham
Number of Pages: 150 pages
Published Date: 15 Jul 2009
Publisher: Pearson Education (US)
Publication Country: Upper Saddle River, United States
Language: English
Format: PDF
ISBN: 9780136027164
File Name: Critical.Thinking.in.Consumer.Behavior.Cases.and.Experiential.Exercises.pdf
Download Link: Critical Thinking in Consumer Behavior Cases and Experiential Exercises
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This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
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